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April 10, 2020
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markexperience - Marketing Solutions
MARKEXPERIENCE SOLUTIONS
Use our Markexperience solutions to build world-class marketing capabilities. We provide on-demand access to best-in-class marketing briefs, templates and other educational material. Our research topics include deep dives into marketing planning, budget strategy, marketing operations, market analysis, content marketing, digital marketing and much more.
Our Inspiration
Build a Marketing Campaign Designed for You
The Process
- Goal Setting
- Definition
- Execution
- Post Execution
- Budget planning
- Market research
- Strategy
- Campaign tactics
- Budget allocation
- Measurement planning
- Marketing and
- communications
- Tactic execution
- Monitoring tools
- ROI/Budget reallocation
The Tool/Topics
The definition of campaign scope, and alignment with organizational and target audience goals.
Define campaign tactics to build awareness, interest and urgency around a theme/target
Launch and monitor performance and
success of campaign
Ongoing assessment of marketing success and optimization planning
Markexperience Research Topics Snapshot
01
Marketing Introduction
Role of marketing
Marketing orientation
Strategic marketing overview
02
Marketing Planning
Marketing strategy
Developing the marketing plan
Campaign planning and market mix
03
Budget Strategy and Management
Planning and allocation
Marketing ROI
Templates and tools
04
Marketing Operations
Marketing competencies
Marketing roles and skills
assessment
Organizational structure
05
Market Analysis
Market research overview
Competitive analysis
Performing competitive analysis
Market segmentation
06
Marketing Process
Marketing mix
Lead management
Marketing communications
Marketing profitability
07
Content Marketing
Introduction to content marketing
Building content
Content based lead generation
08
Digital Marketing
Introduction to digital marketing
Understanding and deploying
digital marketing
Web marketing
09
Evolution of Marketing Tools
Web
Mobile and social marketing
Video marketing
Assessment and optimization
MARKEXPERIENCE Subscription Plan
Get More Return Out of Your Marketing Spend With Malimaja Markexperience Solutions
