Business Solutions

Our research shows that 80 percent of businesses fail to cross a great barrier to growth – transitioning from delivering a product to creating deep customer value. While there are many reasons for this,  myopia is likely at the top of the list. Failure to deliver something customers need, failure to differentiate how you do it best and failure to clearly communicate how you deliver are all symptoms of myopia.

Myopia happens when we err on the side of safety to avoid risks associated with changing. Sometimes organizations play it too safe and are not able to stand out in a sea of competitors, far too often organization’s don’t know how they should stand out. Time passes and too many organizations remain stuck in paradigms that prevent growth.

If you find yourself asking any of the following questions, congratulations for recognizing the need to change.

• I know things are changing, but how do I keep up?
• Is my organization struggling to keep up with changing expectations?
• Is what we offer still relevant?
• Where is the passion in our organization?
• Are refusing to admit something important has changed?
• What exactly are we here to do and are we doing it?

If you need help determining what to do first, then contact us to learn more.

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