As I sat reflecting on my day of meetings, I started thinking about our organizations mission and what connecting human to human means. Without a hesitation, I realized that it starts with me. Not being afraid to risk, not limiting my attempts to try and telling your my story. For so many organizations (yes, including nonprofits), we focus on the right story and the right way to say it. Well I’m here to tell you the right story is your own. Tell it the best you can so it remains true and that will be the start of the best marketing yet.
