I just completed the book Tribes, by Seth Godin, and recommend that you read this book While it is not a marketing book per se, the topics covered speak to anyone who is a leader and I firmly believe that marketers have a greater opportunity than at any other time to lead.
When I speak of leadership, I am talking specifically about taking marketing into the next generation. This increasingly means developing deeper customer relationships and delivering meaningful experiences that go beyond the mundane. Our fans are demanding this type of interaction and those who excel in marketing – non-profits, small businesses or Fortune 50 – will reap the benefits of having a loyal fan base that engages their own fans.
What are you doing to drive these experiences
