Inspiring Change

Staying one step ahead will require organizations to right size their people, technology and business strategies.

The era of Markexperience

Let’s face it, we are in an unprecedented time of change. In “Epiphany Marketing: The Heart of Marketing Starts at Your Core”, the term “Markexperience” is used to describe the intersection of organizations, technology and user experiences, and the demands being placed upon organizations to adapt. The idea is that as the interactions between humans and technology grow, the expectations of humans will continue to evolve. These expectations will ultimately impact all areas of organizations. Most importantly, forward-looking organizations are preparing themselves to profit from the knowledge generated from interactions and expectations.

Some trends that support the presence of Markexperience

  • Web Interactions: Anytime, anywhere access to content is a cost of entry today. With nearly 6 in 10 people accessing the internet globally – each switching on average between up to 3 devices – the amount of interaction is unlimited. As proof the the impact, today nearly 75% of people are frustrated by non-personalized content and believe “knowing them” drives final decisions to buy products or use services.
  • Technology Shifts Empower the Interaction: Technology is already driving demand for multi-directional and unified interactions, yet in a few short years, the Internet of Things (IoT) promises to radically enhance consumer engagement via real-time data collection and smarter devices. These devices will lead to more accurate, targeted means to interact and there will be less human-to-human and more human-to-machine interaction.

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Consistent (vs. Reactive) Leadership

I post this message with lots of light, love, and positivity. We are all undergoing a tremendous amount of change (literally and metaphorically). As we come to grips with a pandemic, which is out of any of our control, I find lots of leaders I speak with doing one of two things. On the one

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Client Empowerment through Education

An emerging non-profit needed to get noticed in the community, but didn’t have the resources required to hire internal marketing staff. Learn how their clients used our educational tools to drive awareness and implement foundational marketing programs. Problem Solution Impact A recently developed non-profit lacked resources to hire a formal marketing agency or staff. The

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Reimagining Marketing and Strategy

A successful business was looking to create a new energy for the company to grow beyond their local market. Problem Solution Impact Our client was looking to expand its presence, but had no idea where to begin. The team initially asked for support with developing a marketing strategy (online and offline). Malimaja partnered with the

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Business Launch

As a condition of investment, a new business in a growing market needed support developing its first marketing campaign. Problem Solution Impact An emerging supplier in the health and beauty industry sought to develop its presence in a crowded marketplace. The goal was how to standout in a sea of like competitors. Malimaja partnered with

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